Vision

"To represent Ōtara with pride, through streetwear that celebrates our roots, empowers our people, and gives back to the community that raised us."

Mission

Our Ōtara exists to tell the stories of our hood — its past, present, and future — through authentic design. Every piece we drop funds and fuels the kaupapa behind 274 Ōtara Day, giving back to where it all began.

We don’t just make clothes — we build connection, spark pride, and invest in the people who make Ōtara what it is.

Impact

When you buy from us, you’re helping build stages, fund performers, hire locals, mentor. youth and deliver grassroots events.

100% of our koha proceeds go back into the community.

Together, we’re turning koha into kaupapa.

Button label

Values

Community

Pride

Resilience

Aroha

Identity

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Logo Design

O-finity: Forever Connected

Our logo features two interlocking “O”s forming an infinity symbol — a bold mark of connection, community, and endless pride.

The O's stand for Our Ōtara — our people, our place, our purpose.

The infinity symbol represents unbreakable bonds and a future that carries our legacy forward.

Together, they tell a story of unity, strength, and aroha that lives on in every piece we create.

This is more than a logo — it’s our symbol of forever.

Our Ōtara. Forever Connected.

Our Range