
One Aroha. Two Kaupapa.
Connected by the Heart, Fulled by the Beat.
274 Ōtara Day & Our Ōtara are interconnected - one brings us together, the other keeps us moving.
274 Ōtara Day
Is the kaupapa leader - the Reason - origin, inspiration and heart of the movement. It comes first and fuels everything.
Our Ōtara
Is the kaupapa carrier - the Response - expresses the kaupapa year-round through apparel, storytelling and pride.

Streetwear born in Ōtara
Our Ōtara Hoodies
Hoodies – Built for the Block
Our Core Hoodies drop comfort with culture. These aren’t just hoodies — they’re everyday armour repping Ōtara with pride.
From clean classics to bold statement backs, every hoodie in this collection holds the kaupapa: "Forever Connected."
#OurOtara #274 #ForeverConnected
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Town Centre Hoodie - Classic Back
Vendor:Our OtaraRegular price $80.00 NZDRegular priceUnit price / per -
Town Centre Hoodie - Back Bone
Vendor:Our OtaraRegular price $80.00 NZDRegular priceUnit price / per -
Forever Hoodie – Pixel Grey
Vendor:Our OtaraRegular price $80.00 NZDRegular priceUnit price / per -
Town Centre Hoodie – Coal Face
Vendor:Our OtaraRegular price $80.00 NZDRegular priceUnit price / per -
O-Finity Hoodie - Bone Solid
Vendor:Our OtaraRegular price $80.00 NZDRegular priceUnit price / per -
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Town Centre Hoodie – Grey Face
Vendor:Our OtaraRegular price $80.00 NZDRegular priceUnit price / perSold out -
Sold out
O-Finity Hoodie – Solid Coal
Vendor:Our OtaraRegular price $80.00 NZDRegular priceUnit price / perSold out -
O-Finity Hoodie - Outline Black
Vendor:Our OtaraRegular price $80.00 NZDRegular priceUnit price / per

Give Back With Every Drop
Our Otara
274 Ōtara Hoodie – Legacy Black
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Koha the Kaupapa
Every drop from Our Ōtara supports the kaupapa — but you choose how much you want to give, koha or donate.
Ōtara Pride
Buy Ōtara
Made Ōtara
Support Ōtara
#274Ōtara
Koha Kete
Our Koha Kete is a way of making sure everyone can rep the hood at their own level while giving back to 274 Ōtara Day.
No matter which kete you choose, you’re repping Ōtara and fuelling the movement and growing our community.

Support the kaupapa
Kete Tohu
Keep it rolling — covers the cost of the garment and supports the kaupapa at its foundation.
Plain garment.

Grow the Kaupapa
Kete Tupu
Fuel the kaupapa — includes a 1/3 koha that helps fund 274 Ōtara Day and other community initiatives through the Ōtara Koha.
O-finity logo on right cuff/sleeve.

Re-sow the kaupapa
Kete Tipu
Plant the seeds for the next generation — add extra koha on top of your purchase to reinvest in the kaupapa and nurture new initiatives, events, and community support.
O-finity logo + Ōtara Koha logo on right cuff/sleeve.
Live Stream: 274 Ōtara Day 2025
Join the Movement
Be first to hear about new drops, restocks, and how your koha helps fund the hood.