One Aroha. Two Kaupapa.

Connected by the Heart, Fulled by the Beat.

274 Ōtara Day & Our Ōtara are interconnected - one brings us together, the other keeps us moving.

274 Ōtara Day

Is the kaupapa leader - the Reason - origin, inspiration and heart of the movement. It comes first and fuels everything.

Our Ōtara

Is the kaupapa carrier - the Response - expresses the kaupapa year-round through apparel, storytelling and pride.

Koha the Kaupapa

Every drop from Our Ōtara supports the kaupapa — but you choose how much you want to give, koha or donate.

Ōtara Pride

Buy Ōtara

Made Ōtara

Support Ōtara

#274Ōtara

Koha Kete

Our Koha Kete is a way of making sure everyone can rep the hood at their own level while giving back to 274 Ōtara Day.

No matter which kete you choose, you’re repping Ōtara and fuelling the movement and growing our community.

Support the kaupapa

Kete Tohu

Keep it rolling — covers the cost of the garment and supports the kaupapa at its foundation.
Plain garment.

Grow the Kaupapa

Kete Tupu

Fuel the kaupapa — includes a 1/3 koha that helps fund 274 Ōtara Day and other community initiatives through the Ōtara Koha.

O-finity logo on right cuff/sleeve.

Re-sow the kaupapa

Kete Tipu

Plant the seeds for the next generation — add extra koha on top of your purchase to reinvest in the kaupapa and nurture new initiatives, events, and community support.

O-finity logo + Ōtara Koha logo on right cuff/sleeve.

Live Stream: 274 Ōtara Day 2025