Built by Ōtara. Backed by Ōtara.
Our Ōtara is the exclusive merchandise supplier and year-round movement behind 274 Ōtara Day — celebrating community, culture, identity, and giving back to the hood that raised us
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8,000+ ATTENDEES
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430K+ DIGITAL IMPRESSIONS
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4-HOUR LIVESTREAM
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40+ MARKET STALLS
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20+ PERFORMERS
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96% SELF-FUNDED
Giving Back to the Hood that Raised Us!
Celebrating the 274
Uplifting Local Creatives
Supporting Local Business
Creating Safe Whānau Spaces
Building Pathways for Youth
Amplifying South Auckland Voices
Sia
274 Ōtara Day 2026
Mana Le Afi
Sid Diamond
Live Stream: 274 Ōtara Day 2026
Our Otara
274 Ōtara Hoodie – Legacy Black
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Give Back With Every Drop
Koha the Kaupapa
Every drop from Our Ōtara supports the kaupapa — but you choose how much you want to give, koha or donate.
274 Ōtara Day is not underfunded — it is over-contributed
Ōtara Pride
Buy Ōtara
Made Ōtara
Support Ōtara
#ŌurŌtara
Koha Kete
Our Koha Kete is a way of making sure everyone can rep the hood at their own level while giving back to 274 Ōtara Day.
No matter which kete you choose, you’re repping Ōtara and fuelling the movement and growing our community.
Support the kaupapa
Kete Tohu
Keep it rolling — covers the cost of the garment and supports the kaupapa at its foundation.
Plain garment.
Grow the Kaupapa
Kete Tupu
Fuel the kaupapa — includes a 1/3 koha that helps fund 274 Ōtara Day and other community initiatives through the Ōtara Koha.
O-finity logo on right cuff/sleeve.
Re-sow the kaupapa
Kete Tipu
Plant the seeds for the next generation — add extra koha on top of your purchase to reinvest in the kaupapa and nurture new initiatives, events, and community support.
O-finity logo + Ōtara Koha logo on right cuff/sleeve.
Live Stream: 274 Ōtara Day 2025
Join the Movement
Be first to hear about new drops, restocks, and how your koha helps fund the hood.